A Heartwarming Home Makeover Story: When Furniture Meets Gratitude
Flexsteel Industries, Inc. is thrilled to share its involvement in an incredible journey to bring comfort and gratitude to the lives of deserving military families. Our recent collaboration with Military Makeover with Montel® represents our unwavering commitment to supporting those who have sacrificed so much for our country. While we can’t reveal specific details just yet—no spoilers here!—we’re excited to share how Flexsteel has played a vital role in transforming a house into a true home.
A Veteran's Vision: Leading the Way
A key figure behind Flexsteel’s participation in this project is none other than our Vice President of Sales/Product Management, David Crimmins. As a proud veteran himself, David’s dedication to this initiative goes beyond his professional role. "When Military Makeover approached us, saying yes was easy." said Crimmins. "At first, we were simply filling a specific product need, but after working with the Military Makeover team, we quickly realized we could do even more to help make this house truly feel like home.” His leadership and vision have been instrumental in making this partnership a reality, rallying the Flexsteel team to bring their expertise and passion to the table.
Flexsteel's Contribution: Furniture with Heart
Though we can’t give away specific product details until the show airs, we can share that Flexsteel has carefully selected pieces to enhance the daily lives of the featured military family. Each item was chosen not just for its style and quality but also for the comfort and functionality it provides. These furnishings were designed to create spaces where families can relax, reconnect, and make lasting memories. From innovative recliners that provide ultimate comfort after a long day to beautifully crafted living and dining pieces that bring families together, Flexsteel’s furniture reflects our century-long legacy of quality and durability. These are not just products—they are integral to creating a warm, welcoming home for a family that truly deserves it.
A Shared Mission with Military Makeover with Montel®
Why It Matters
For many military families, the journey of service includes frequent relocations and sacrifices that make it challenging to feel at home. By providing thoughtfully designed, high-quality furniture, Flexsteel is helping these families establish a sense of stability and comfort. It’s about more than just a makeover—it’s about creating a sanctuary where these heroes can rest, heal, and thrive.
Tune In to See the Transformation
We can’t wait for you to see the transformation unfold! Be sure to tune in to Military Makeover with Montel on Lifetime TV to witness the incredible impact this project has made. While we’re keeping the details under wraps until the big reveal, we promise it’s a story that will warm your heart and showcase the power of giving back. Flexsteel will be featured in Episode 2 (March 7th) & Episode 4 (March 21st) and can be viewed at: Military Makeover YouTube channel
A Legacy of Excellence
With over a century of experience, Flexsteel is no stranger to crafting furniture that stands the test of time. From our patented Blue Steel Spring technology to our commitment to exceptional design, every piece we create is a testament to our passion for quality. This project with Military Makeover is just one more way we’re using our expertise to make a difference in the lives of those who serve.Stay tuned for more updates and don’t miss the chance to see how Flexsteel and Military Makeover with Montel® are working together to honor our military families. It’s more than furniture—it’s a thank-you that will last a lifetime.
Military Makeover with Montel®, A BrandStar Original, is America’s leading branded reality TV show that offers hope and a helping hand here on the home front to members of our military and their loved ones. A veteran of both the Marine Corps and the Navy, talk show legend and military advocate Montel Williams, who creatively co-produces the show along with a colorful cast that seeks to transform the homes and lives of military families across the country. The cast includes co-hosts Art Edmonds and designer Jennifer Bertrand. This special series enlists caring companies of all sizes as well as non-profits and the local community. Military Makeover airs on Lifetime® and on the American Forces Network which serves American servicemen and women, Department of Defense and other U.S. government civilians and their families stationed at bases overseas, as well as U.S. Navy ships at sea. Help starts at home for veterans on Military Makeover. Join us as our makeover team engages to change the living situation – and the lives – of these deserving families.
About BrandStar: We’re matchmakers; connecting People to Brands to Do Life Better. BrandStar has unparalleled experience in creating customized educational content for brands with laser targeted extensive distribution through their multi-channel network ecosystem and methodology. From Original television programming on Lifetime, BrandStar.tv, social media, digital marketing, to media management and PR; BrandStar helps brands connect with the right consumer, at the right time, with the right message, through all the right channels.