Flexsteel Quietly in Outdoor Category Through Homestyles E-commerce Brand

Flexsteel Quietly in Outdoor Category Through Homestyles E-commerce Brand

Flexsteel Quietly in Outdoor Category Through Homestyles E-commerce Brand

Flexsteel Quietly in Outdoor Category Through Homestyles E-commerce Brand

For more than 10 years, homestyles has provided online outdoor furniture shopping experiences. The brand, owned by Flexsteel, offers a wide variety of affordable and ready-to-assemble furniture delivered right to the consumers doorstep—timeless style made with quality materials. The outdoor season is short in some areas of the country and the ability to ship quickly and direct to the consumer lets them maximize their time outside.

Homestyles exhibits best-in-class customer focus and retail and e-commerce partnerships. The company provides a turn-key solution for retailers to showcase and sell the products on their website or in-store with minimal effort: Homestyles syndicates content, pricing, and inventory as part of their website providers’ services. The company offers a drop-ship feature that eliminates inventory for retailers and ships RTA (Ready-to-Assemble) and flat-pack products directly to consumers. Additionally, the company provides after-sales service teams to ensure that customers receive prompt and friendly service, rapid delivery, and a high level of satisfaction.

Sustain Outdoor Collection

Sustain Outdoor Collection

As part of its preparations for Casual Market Chicago, July 19-22, Homestyles will unveil two new outdoor offerings.

The new collections include:

  • Sustain is homestyle’s first-ever outdoor collection constructed entirely from wood. Made from solid acacia wood, Sustain features a beautiful gray finish. Its versatility allows it to accommodate virtually every outdoor activity, from dining and entertaining to lounging and relaxing. Sustain’s slatted tabletop design is both stylish and functional. The design allows water to pass through for fast drying, ensuring it’s ready for use when you need it! In addition, the group features quick-drying foam cushions and UV and water-resistant finishes, making it suitable for nearly any outdoor environment.
  • The Grayton collection takes on a modern and sleek appeal. Its gray cushions and recycled aluminum frame have a clean, modern aesthetic. The gray olefin cover is a recyclable, attractive fabric that is resistant to water, UV rays, and mildew. All packaging is made from eco-friendly materials with zero Styrofoam and FSC-certified cartons. Grayton transforms outdoor spaces into a cozy living room. The collection consists of a sofa, loveseat, chair, and coffee table.
Grayton Outdoor Collection

Grayton Outdoor Collection

Furthermore, homestyles will showcase their popular synthetic rattan collections, Boca Raton, and Palm Springs at Chicago Market. This collection includes a variety of sofa sets that can be configured according to your needs. The modular design of the sofas allows you to customize the pieces to best fit your exterior space. The included weather-resistant polyester cushions have a quick-dry foam core and deep seat that combine cozy comfort with durability. Acacia wood is used for the collection’s arms and tops, enhancing its durability and adding a touch of mixed media style.

Storage space is an essential feature of the collection. Several tables, including the sofa table, coffee table, and storage table have removable tops revealing bins that can be used as a planter (includes a drain plug), ice bucket, or hidden storage. Boca Raton and Palm Springs provide a pleasant setting to bring the comfort of indoors outside.

Homestyles is committed to helping retailers drive business while leveraging its reputation for affordable and easy-to-assemble furniture delivered right to your door. Discover these outdoor collections and many others at this year’s Casual Market in Chicago. Visit www.homestylesfurniture.com for more information and potential partnership opportunities.